Coast Idaho 7 Non Alcoholic IPA Review. Now Brulo Beer Co.

What type of beer is Coast Idaho 7?

Coast Idaho 7 is an IPA. An IPA is an India pale ale, which is a hop heavy, top fermented ale.

Usually an IPA will have a few different hops to add flavours but this is a single hop beer, Idaho 7 is the name of the hops.

Legend has it the extra hops and alcohol strength (of the alcoholic ones), was added to preserve the beer on the voyage from London to India.

Is Coast Idaho 7 really alcohol free?

Yes, all the Coast/Brulo beers have an alcohol by volume (ABV) of 0.0%, which technically means less than 0.05%. 

That is the level needed to legally be called alcohol free as opposed to the non alcoholic threshold of 0.5%. This is the UK and USA law but you will see 0.5% beers with “alcohol free” branding due to EU laws. For more on this issue you can read my article on it here

Also, for anyone saying that <0.05% alcohol still has alcohol, they might want to consider how much alcohol is in every day foods and drinks they consume without realising it. You can read my very surprising article on the alcohol in our common foods here

The Ingredients

Coast (now Brulo) are good at only using the minimum number of ingredients. I am a purest and love to see just the 4 basic ingredients where possible (water, barley, hops, yeast). Clearly some beers need wheat and various other things but most pale ales and lagers should only have the basics.

Coast Idaho 7 includes…

  • Water
  • Barley
  • Hops
  • Yeast

Hops – Idaho 7

Again, good from Coast to just use the basic 4 beer ingredients.

Idaho 7 hops should bring some pine but mostly tropical type flavours. Think mango and grapefruit type flavours.

The Nutrition

As much as i admire Coast Beer Co for only using the basic beer ingredients, i can’t get on board with how their nutrition data normally turns out. Will this beer be any different?

Values per 100ml or 100g
Calories 33kcal
Coast Idaho 7 Nutritional Stats

Nope, horrendous nutrition stats again. I don’t see how there is any need to have such high levels of carbs and sugar in an IPA.

For comparison, my favourite IPA, Indiewave, has a relatively high carb level at 4.5g/100ml which is still a lot lower than here. Something else great is Aegir Minus which only has 1.1g/100ml of carbs and 0.1g/100ml of sugar. It tastes great and has decent body so i really don’t see why Coast/Brulo is brewing like this.

To read more about what isotonic is and how it affects beers, you can read about that here

The Look

This is a can from Coast before they become Brulo. There is still the same eyeball and can styling. In IPA terms, when you see green, you think of pine

The Aroma

Idaho 7 give quite a complex set of smells and flavours. I can smell some sweet tropical fruits like juicy mango. Overall it is very fruity and not particularly piney

The Taste

The smell was better than the taste unfortunately. Perhaps not unsurprisingly, the bitterness of the hops overrides the nice floral and fruity tastes so they get drowned out a bit.

Then the bizzare practice of Coast/Brulo, to pack far too much carbs and sugar into all their beers takes over and makes for a nasty sweet middle and end.

There is decent body and mouthfeel from the huge quantities of carbs but that doesn’t make the flavours any better nor take away the sweetness.

The Verdict

Another miss from Brulo, their practice of brewing all their beers with hugely over the average carbs and sugar ruins them

The Score

4/10 – It is looking like Brulo is a brewery to avoid for me unless they reformulate their beers for better nutrition and to lower the sweetness.

Find out where this beer ranks compared to all the beers i have reviewed on my updated “Best Non Alcoholic Beers” page

Where to buy?

You can try these at Wise Bartender as well, a brilliant non alcoholic retailer

For UK readers, Light Drinks has this and others, if you use code OPENINGTHEBOTTLE you get an additional 5% off

*Affiliate Disclosure – if you click on the links and buy from these providers, i might receive a small commission*

Is Coast Idaho 7 gluten free? 

No, Coast Idaho 7 is not gluten free.

I have an entire article on non alcoholic beers and gluten if you want more information.

Is Coast Idaho 7 vegan?

Yes, Coast Idaho 7 is indeed vegan friendly

For more on vegan beers see my article on the matter. Why beers may or may not be and how to check.

Review Overview

It is looking like Brulo is a brewery to avoid for me unless they reformulate their beers for better nutrition and to lower the sweetness.


Content Growth

Hi im Phil. Im the sole writer on this site. For more info look at my about page

Recent Posts